Herb Singer, Founder and President, Discount Car & Truck Rentals

Herb Singer, founder and president of Discount Car & Truck Rentals, was born in Siberia, Russia in 1945. He emigrated from Israel to Brazil and then to the United States at the age of 14 and attended high school in Brooklyn, New York. At age 17, Mr. Singer forayed into the car rental industry, cleaning vehicles at a local car rental company. He studied business administration at New York University and carried on with his studies at Ryerson Polytechnic Institute after arriving in Canada in 1966.

Once in Canada, Mr. Singer continued to have an interest in the car rental business and gained employment with Budget Rent-A-Car in Toronto. Over the years at Budget, he gained valuable accounting knowledge, marketing and management experience and quickly rose to a managerial position.

Mr. Singer eventually became president of his own Budget sub-franchise and later went on to open the first Discount Car & Truck Rentals office in Hamilton in 1980. Discount now boasts over 300 locations across Canada. Discount is a well-publicized Canadian success story and an extremely strong vehicle rental brand across the country with representation in Australia as well.

Herb Singer lives in Toronto, Canada and is married with three children; all of whom are presently involved in the Discount Car and Truck Rentals business.

© 2012 by Dr. Robert Morton. All rights reserved